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Written By: Sharron Senter
The following is my 12-month promotional marketing calendar. Keep it handy Teuvo Teravainen Finland Jersey , as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on your industry-related activities. There are many holidays throughout the year that may be a natural tie-in with your product or service, such as National Book Week in January, if you're an author or editorial-related service or American Heart Month in February Jori Lehtera Finland Jersey , if you sell health-related services or products.
My calendar list focuses on the major holidays when most Americans have been trained to spend extra money or participate in a ceremonial activity. Generally speaking, you want to link your marketing promotions to a time of year when customers have their wallets out. Thus, you're simply positioning your product or service as the perfect gift or solution for the celebrated event.
Be Prepared
You can never be too early in preparing your marketing campaigns. For example, in order for the typical small business owner to prepare for a Valentine's Day direct mail campaign Patrik Laine Finland Jersey , you'll need to get most of your materials printed and ready to go by the third week in January and in the mailstream by the last week in January, certainly no later than the first week in February. I recommend you plan two months in advance. Thus, you should start planning your Mother's Day campaign in early March. Obviously, the more involved the campaign Lauri Korpikoski Finland Jersey , the more lead time. What's more, some advertising vehicles have extensive lead times, specifically magazines that need your camera-ready ad approximately 6 weeks [possibly more or less] before publication, and newspaper inserts also require a reservation approximately 6-8 weeks before publication.
Unique Angle
Your promotional angle is the key to standing out from your competition. People are going to buy gifts at Christmas Leo Komarov Finland Jersey , without a doubt. But what makes your service or product so interesting, that shoppers should hand over their money to you instead of the myriad of other stores? Find a creative answer, and you'll grow your business.
JANUARY
- New Year's Day, and the proceeding two weeks -- Launch your marketing messages the last week of December.
- Martin Luther King Mikko Koivu Finland Jersey , Jr. Day -- Although not a big gift-giving time, this is a great time to spread a non- profit message.
FEBRUARY
- Valentine's Day -- Launch your marketing messages the last week in January. **Popular Gift- giving Time**
- President's Day
MARCH
- St. Patrick's Day
APRIL
- April Fools Day
- Daylight Savings Begins
- Easter **Popular Gift-giving Time**
- Secretaries Days **Popular Gift-giving Time**
MAY
- Mother's Day -- Launch your marketing messages approximately 3 weeks before. **Popular Gift-giving Time**
- Memorial Day
JUNE
- Father's Day **Popular Gift-giving Time** Launch your marketing messages approximately 3 weeks before.
- Graduation **Popular Gift-giving Time** Launch your marketing messages approximately 3 weeks before.
JULY
- Independence Day
- Back to School -- Although not a holiday, it's certainly a popular time to find wallets open and increased spending, particularly by moms and teenagers.
AUGUST
- Dog days of summer
- Back to School continued
SEPTEMBER
- Back to School -- Marketing messages can continue through the first week of September.
- Labor Day
- Grandparent's Day
OCTOBER
- Columbus Day
- Halloween **Popular Gift-giving Time**
- Holiday preparation should be 14 completed Jussi Jokinen Finland Jersey , seriously. Launch your first holiday message immediately after Halloween. This message will generally go to your current customer base, offering them an exclusive early-bird holiday special to expire in early November.
- Daylight Savings Ends
NOVEMBER
- Thanksgiving **Popular Gift-giving Time**
- Your Holiday advertising is in full swing
- Election Day
- Veteran's Day
DECEMBER
- Christmas Day **Popular Gift-giving Time**
- Hanukkah **Popular Gift-giving Time**
- New Year's Eve -- Launch New Year's message late the second week in December.
About the author:
About the Author
Sharron Senter is a New-England based marketing consultant, speaker, writer and founder of Senter & Associates Erik Haula Finland Jersey , a marketing communications firm that helps small businesses deploy low-cost online and offline marketing tactics. Senter is well known for her free monthly emailed marketing tips found at
It's Up To You! Marketing Articles | October 22, 2004
It's Up To You! By Jerry ... race car driver once gave some advice on how to steer through an ... He said most people make the mistake of looking at the obstacle they could hit rather t
It's Up To You!
By Jerry Lunsford
A race car driver once gave some advice on how to steer through an accident. He said most people make the mistake of looking at the obstacle they could hit rather than looking for an open field. He then made the point that a person will steer in the direction that they are looking. Isn't that pretty consistent with life. Most of us will focus on our problem rather than look for a solution. If we focus upon our problems then we will never see a solution. When a problem is in its initial stage we do need to access the situation and look at the obstacle. But we don't look at the obstacle and become mired in doubt, we need to find a solution to the problem. In other words take action against that which hinders our progress.
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